Mining Association Rules
Assocation rule mining:
- Finding associations or correlations among a set of items or objects in transaction databases, relational databases, and data warehouses.
- Basket data analysis, cross-marketing, catalog design, loss-leader analysis, clustering, etc.
- Rule form: “Body ® Head [support, confidence]”.
- Buys=Diapers ® Buys=Beer [0.5%, 60%]
- Major=CS ^ Class=DataMining ® Grade=A [1%, 75%]